MIIK CLOTHING NAUTICAL LINE CAMPAIGN

Miik is a Canadian clothing company focusing on sustainable materials and middle-aged women. I worked with Miik during a contract, where I helped with their email designs and production for a couple of months. I was given the featured outfit, pattern, or piece of clothing, designed the layout for the best viewing, and wrote several copy options for the subject line, preview text, headline, and body copy. I kept simplicity and accessibility in mind while focusing the design on the featured item. Formatting for different screens was not necessary in this case. I was also responsible for organizing and scheduling the finalized layout on MailChimp. This particular campaign focused on their nautical line, including an email design with a fun animation (see below) and a social media post of “behind the scenes footage” of the nautical line. The video content was not created by me*

Art direction, production, and copywriting done by me.